An ally for founders before conviction goes public.
P.S. For funds, accelerators or startup programs.
( The context )
Founders today don’t lack advice. They lack synthesis and alignment.
Experts offer conflicting guidance. Creative teams interpret the brand differently. Decks look polished, but lack conviction. The company feels like it’s progressing, but it’s quietly drifting.
Execution isn’t the constraint. Alignment on what matters is.
Execution isn’t the constraint. Alignment on what matters is.
Our team and advisors have experience across startup ecosystems in various capacities.
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A Pattern Worth Fixing
Narrative drift. Incoherence. Misalignment.
We see it repeatedly—across stages, sectors, and portfolios. Founders struggle to articulate conviction. Teams lose shared direction. The people supporting them (advisors, partners, program leads) feel it too. What follows is familiar: frustration, confusion, and quiet disappointment.
We’re building something to address this. Speaking with a select group as it takes shape.
If this reflects what you’re seeing across your founders or portfolio, let’s connect.
We see it repeatedly—across stages, sectors, and portfolios. Founders struggle to articulate conviction. Teams lose shared direction. The people supporting them (advisors, partners, program leads) feel it too. What follows is familiar: frustration, confusion, and quiet disappointment.
We’re building something to address this. Speaking with a select group as it takes shape.
If this reflects what you’re seeing across your founders or portfolio, let’s connect.
For funds, accelerators, and startup programs.
Where thinking
Good thinking synthesised for busy, ambitious founders. Simply, thoughts worth keeping company.
Each week: conviction in formation, live questions, and patterns emerging across serious founders. Under five minutes. It’s not for everyone.
It’s for those who care about depth, excellence, and getting the thinking right before scaling the execution.
If that sounds like you, this is where it starts.
Each week: conviction in formation, live questions, and patterns emerging across serious founders. Under five minutes. It’s not for everyone.
It’s for those who care about depth, excellence, and getting the thinking right before scaling the execution.
If that sounds like you, this is where it starts.
